Behavioural economics
Shortcuts to marketing: it’s not what you think.
Your brain is constantly cutting corners. That is not a flaw. It may be one of the most useful things marketers can understand.
26 Aug 2026 · 8 min
Thoughts, not content.
Marketing, advertising, copywriting, behavioural economics and the occasional uncomfortable question about the dashboard.
Buyer psychology
You’re buying your version of reality.
Customers do not buy the same product. They buy the version of it that makes sense inside their own world.
25 Aug 2026 · 6 min