“We need more creative.”
Maybe. Or maybe you've tested the same message 20 different ways.
Your advertising is doing something.
The question is whether it's doing the right thing.
Maybe your ads aren't converting.
Maybe they're converting but bringing you rubbish leads.
Maybe your ads are fine and the landing page is boring them to death.
Maybe you've got traffic, leads, dashboards and reports...
…but nobody can tell you what to fix next.
That's where I come in.
Tell me what you're selling, who you're selling it to and where you're stuck.
Usually, the problem sounds like this.
“Our leads are getting expensive.”
Maybe. Or you're attracting people who were never going to buy.
“We need a new landing page.”
Maybe. Or the offer wasn't convincing before they reached it.
“Meta isn't working anymore.”
Possible. But I'd rather look at the ads, offer, audience, funnel and numbers before blaming the Zucks!
I find the leak.
Then we fix it.
Think of your acquisition like one connected system:
- Audience→
- Message→
- Creative→
- Traffic→
- Landing Page→
- Conversion→
- Revenue
One weak link can make everything before it looks broken.
So I don't begin with:
“What ads should we make?”
I begin with:
“What is stopping more of the right people from buying?”
Then we work from there.
Some things I've helped happen.
Half a million in revenue from Meta Leads.
Through Meta lead ads, landing pages and rapid ad offer testing.
For a business setup companyGenerated over 50,000 AED monthly recurring subscription for meal prep company.
I built a high-volume creative testing system and produced 200+ ad variations across hooks, offers, copy and visual formats.
Generated over half a million in revenue for Experiential agency.
I focused Google Search campaigns on high-intent, high-value event enquiries rather than chasing more traffic.
Keywords, ad copy and landing pages were continuously refined to attract serious prospects with real commercial intent.
Different companies. Different problems. Same principle: diagnose before prescribing.
So, what can you hire me for?
Not everything.
Just the part that needs fixing.
Creative Strategy
Your ads need better thinking before they need more production.
I work on:
- Verbal Hooks
- Visual Hooks
- Ad Angles
- Ad concepts
- Static ad copy
- Primary text copy
- Video scripts
- UGC concepts
- Offer copy
Good fit when: you're producing creative but aren't learning enough from it.
Paid Acquisition
For when you're putting real money into ads and want it managed around business outcomes not just impressions.
- Meta Ads
- Google Ads (Search, Pre Roll, Display, PMax and more)
- TikTok Ads
- LinkedIn Ads
- Campaign structure (Campaign → Ad Set → Ads)
- Ad Testing
- Ad Optimisation
- Budget allocation
- Campaign Scaling
Good fit when: you're getting traffic or leads but want better quality, economics or scale.
Landing Pages & Conversion
Sometimes the ad did its job. Then the website murdered the sale.
I can work on:
- Landing-page strategy
- Page Copy
- UX/UI
- Offer structure
- Adding in CRO base structure like social proof, contrast bias and loss aversion.
- Conversion flows
- A/B testing
Good fit when: people click, but too few take the next step.
Websites, Dashboards & Tools
Sometimes the marketing problem isn't another campaign. It's the thing the business is missing.
- Full end Websites
- Dashboards
- Cost Calculators
- Customer Portals
- Booking Engines
- Internal tools
- Onboarding systems
- Front-end + back-end builds
- AI-assisted workflows
All built internally for the company itself, not white label.
Good fit when: you've outgrown spreadsheets, disconnected tools or generic websites.
How I work.
Show me the business.
The product.
The customer.
The numbers.
What you've tried.
What's working?
What's annoying you.
I find the constraint.
Maybe it's creative.
Maybe acquisition funnel.
Maybe the page.
Maybe the offer.
Maybe the system behind all four.
We don't fix everything because everything can be fixed.
We fix what matters. (80/20 Rule)
We build the smallest useful solution.
No giant 84-slide strategy deck.
No six-month transformation programme because it sounds impressive.
If you need ads, we'll work on ads.
If the ads are fine but the landing page sucks, we'll fix the page.
If you need the whole acquisition system connected, we'll connect it.
Test. Learn. Improve.
Every campaign should teach us something.
Every winner tells us where to push.
Every loser should tell us something useful.
Guess less. Learn faster.
One person.
Both sides of the table.
I've spent 10+ years working across the messy middle between:
- Performance Marketing
- Social Media Marketing
- SEO (GEO)
- CRMs
That matters because the ad affects the page.
The page affects the lead.
The lead affects sales.
Sales tells us whether the ad was actually good.
Marketing works better when those things talk to each other not in silos.